BRAND DEVELOPMENT | EXHIBIT & DISPLAY | COLLATERAL MATERIAL
Branding Challenge:
Firebridge is an engineering expert in the field of process combustion. In order to distinctly position itself in the marketplace, they developed a new marketing strategy expressed as "The Six Delta Method" to uniquely represent the six areas of service they provide. Our challenge was to put a "face" to new direction.
Solution:
The challenge was how to visually illustrate six separate services, yet do so in a way that creates a single, cohesive group or hub. To achieve this, the creation of a hexagon built upon six, separate "deltas" was formed. Applying a different colour to each delta suggests each is unique within the group, and the use of red for the oultlines ties them together as part of Firebridge's brand (red).
The brand kit included individual deltas (for single service focus) which can be seenin the brochure below.
