BRAND IDENTITY
Branding Challenge:
Northern Cancer Foundation wished to address an image clarity problem with a distinctive brand that would provide an easily recognizable image, promote its purpose and set it apart from other cancer fundraising organizations.
Solution:
The design of a crane in flight symbolizes NCF’s commitment and pursuit to support cancer research and programs.
The geometric shapes and lines reflect the characteristics of a paper-folded crane.
The colour scheme uses a soft palette to convey care and compassion.
The typography promotes an informal and approachable personality to the logo.