why branding works

It's a fact.

Your organization has a brand whether you may realize it or not. That's because you don't define your brand, consumers define your brand through the experience it offers.

An effective brand identity is more than just a logo. It defines and expresses an organization's values and competitive edge into a unified, distinctive visual expression which enhances it's reputation, marketing, positioning, employee pride and productivity. It reflects how you want the consumer to perceive your brand.

So, it makes good business sense to do everything you can to make the right impression. That's what branding is all about. And that's why we do it.


You know us by the companies we keep.

Brand defined:
"A collection of perceptions (good or bad) in the mind of the consumer about a product, service or organization."
Mansour Mining
Mobile Parts
Rocvent Mine & Tunnel Ventilation
Rainbow District School Board
Accessibility Works
Ontario Association for Suicide Prevention
Dynamic Earth - Science North
City of Lakes Family Health Team
City of Greater Sudbury
Gezhtoojig Employment & Training
HTX Minerals Corp.
Weaver Simmons
Northern Cancer Foundation
Maestro Digital Mine
Ray Rose & Associates
Journal Printing
Heart Health
Pioneer Manor
Group Insights