It's a fact.
Your organization has a brand whether you may realize it or not. That's because you don't define your brand, consumers define your brand through the experience it offers.
An effective brand identity is more than just a logo. It defines and expresses an organization's values and competitive edge into a unified, distinctive visual expression which enhances it's reputation, marketing, positioning, employee pride and productivity. It reflects how you want the consumer to perceive your brand.
So, it makes good business sense to do everything you can to make the right impression. That's what branding is all about. And that's why we do it.