BRAND DEVELOPMENT | TAG LINE | PROMOTION
Branding Challenge:
Mansour Mining wished to develop a new brand that effectively represents and positions them as a leader of mine support supplies and services.
Solution:
Our brand audit determined that the current image lacked the presence and professionalism associated with an international brand. Additionally, the new logo has simplified the wordmark to "Mansour" – reinforcing its established reputation within the global mining sector.
A new logo was developed which maintained the current red colour that has traditionally been associated with the company. The new logo reflects a confident, foundational image with the "M" positioned above and below the surface.
Before
AFTER
